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About Adtek

Founded in 2021, Adtek is a Growth Marketing Agency with a mission to digitalize and facilitate growth for Vietnamese businesses across multiple online sales platforms. Unlike other agencies, we deeply analyze customer data to provide appropriate growth strategies and approaches for various companies.

Our services include:

  • Growth consulting
  • E-commerce management
  • Digital Marketing

Growth Consulting

Our team harnesses the power of your business data to uncover growth and cost-optimization opportunities. Through careful analysis, we identify strategic areas for improvement, and our expert consultants develop a customized growth model with growth strategies and action plans.

  • Data analysis and growth opportunity exploration
  • Growth model development
  • Customers acquisition strategy development
  • Customer retention strategy development
  • Customer lifetime value improvement

Ecommerce Management

In the wake of COVID, there has been an unprecedented surge in e-commerce, showing remarkable growth in recent years. According to Google, Temasek & Bain reports, Vietnam’s e-commerce industry is poised to grow from 14 billion USD to 32 billion USD between 2022 and 2024, despite only contributing 7% of the total retail sales. This suggests ample room for the e-commerce sector to flourish in Vietnam. 

With over eight years of experience in this industry, our consultants have aided numerous traditional businesses in establishing and expanding their online ventures. The Adtek e-commerce suite offers a comprehensive range of services, including:

Commercial: Our suite helps you develop an omnichannel approach and create effective sales strategies and forecasting. We also assist with pricing strategies and the planning and execution of sales campaigns and promotions.

Merchandising: Our suite ensures your products are visible and optimized for SEO, with creative content designed to maximize conversions. We also optimize store UI/UX to improve overall customer experience.

Marketing: Our suite provides a range of marketing strategies to help you build your brand and improve conversions, including onsite and offsite performance marketing.

Digital Marketing

We specialize in setting up customized new customer acquisition strategies for each stage of your business’s growth. Our approach involves using a range of performance metrics, such as customer acquisition cost (CAC), retention rate, and most importantly, customer lifetime value (CLV), to identify the most valuable customers for your business. We ensure sustainable and scalable growth for your business by utilizing data-driven techniques and innovative tools.

  • New customer growth at scale
  • Customer acquisition cost (CAC) optimization
  • Customer retention rate optimization
  • Customer lifetime value (CLV) optimization


With more than 10 years of experience in growth marketing and e-commerce, we are strongly confident to deliver the best results to our clients.
  • Former Head of Online Marketing @ Shopee Vietnam
  • Former Head of Performance @ Dentsu Redder
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